By now you’ve probably heard that rhinos are getting poached for their horns. But did you know that a rhino’s horn is made of keratin, just like our fingernails? Sir Richard Branson is demonstrating what it would be like to consume rhino horn in any type of product, yet free and painlessly. The rhino horn industry is nothing but myth, greed & fallacy. Don’t fuel the destruction of our entire ecosystem by needlessly slaughtering a species to the point of extinction. Choose to be part of the solution. Don’t buy anything made of rhino horn & share this message with everyone you know. When the buying stops, the killing does too.